Fifa 14 Case Study

Print

1. Find a FIFA14 print advert and describe how it promotes the game.
   A print advert of Messi holding Keys for a vehicle and has a quotation that says 'start your journey'. This makes the audience think that Messi is a normal person and you are just like him so you should do what he is doing.
   
2. What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?
   This print advert has a slogan and a central image of Messi as a casual human being.
   
3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   "FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13.Awesome game play much…" "This is the best version so far, but also the less innovative. It feels like EA Sports is absolutely focused on next gen consoles, so there are few additions here. However, it is as fun as always, and the best football simulator this year for current consoles." "FIFA 14 is far from a revolutionary release, and it's arguably inferior to the much improved PES 2014 in terms of pure footballing gameplay. That said, FIFA 14 is the most complete virtual footballing experience available today. Whether in single or multiplayer, there's enough to keep fans busy well into the new football season and beyond." All of these reviews are positive 
   
4. Why are magazine reviews effective in promoting the game to FIFA14's target audience?
   This is effective in having a positive word of mouth around the world. If the reviews are positive then audiences will tell their friends and family that it is an amazing game. Therefore, they will get more purchases and recognition. 
   
5. In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?
   E-media is effective as you can reach out to thousands of people at one time. However, print is more effective in my opinion. This is because you can have a message to those who want to have a look at your print advert only.

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience?
   This attracts an audience because Messi is presented as a casual person who isnt admired. This is good because the audience will feel that they are exactly the same as Messi so they should play Fifa14.
   
2. Why is Lionel Messi driving the van?
   To emphasise that he is a casual person just like the audience watching.
   
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
   The TV advert for Fifa14 has a very srtong slogan. That is "We are Fifa14". This makes the audience feel that without them fifa is nothing. Also, there are many main stars such as Drake, Bale, Messi and Hernandez. This is a clever way of attracting audiences as these stars are favoured. 
   
4. Why is there a combination of famous footballers, celebrities and regular people in the advert?
   This is to attract all types of audiences. So those who don't really recognise Hernandez will recognise Drake and think because Drake is playing it as a casual normal person. The game of Fifa14 is for everyone.
   
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert?
   The Fifa14 trailer has a lot of game play that show the players doing extraordinary things. However, the tv advert has the superstars as casual people.
   
6. Why is the trailer effective in promoting the game?
   The trailer could amaze audiences as the game play is shown. The audience could find the game play great and unexpected so the game play is there to sell the game. The trailer presents the superstars doing amazing things, this makes the audience think that they can do this if they can buy the game.

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
   
   
2. How many 'likes' has the FIFA14 Facebook wall had?
   2.1 million likes
   
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
   Ask football relates questions to allow fans to interact.Promotes upcoming videogames from franchise with cross-promotion with music artists.
   Competition for football related products for fans as 'FAN REWARDS'
   Promotes YouTube E-Media advert
   Asks football relates questions to allow fans to interact 
   
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
   
   
5. What is the FIFA14 Twitter hashtag?
   #FIFA14
   
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
   
   
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.

Trailers

Trailer- https://www.youtube.com/watch?v=zfea3JXZoAk
             Star Trek

1) How many views did these trailers receive in total?    107,731

2) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

To create a buzz and excite the audience. Also to 

3) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Trailer-

1) How many views did these trailers receive in total?

2) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

3) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Trailer-

1) How many views did these trailers receive in total?

2) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

3) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Candy Crush

How much money is Candy Crush Saga estimated to make each day from its users?
Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users.
How does it make this money?
They buy add-ons, extra lives and access to higher levels.
How many people are estimated to have installed Candy Crush?
500 million people have installed Candy Crush.
Where do people play?
60% of UK gamers play to and from work and 28% play at work or during work hours.
When was the game released?
April 2012: Candy Crush released on Facebook
November 2012: Released for iOS devices
December 2012: Launches on Android devices
February 2013: Most popular game on Facebook
When did it reach 500 million downloads?
November 2013
Who is the typical Candy Crush gamer?
The typical Candy Crush Saga player is a woman aged 25-45.
What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
25% of players have spent money on Candy Crush
What percentage say they are addicted to the game?
30% say they are addicted to the game
What is your own experience of playing Candy Crush? Have you played it?

Rockstar games

Rockstar Games
Background: It was founded in 1998 and it is located in New York City.

Owner/founder: The Rockstar games founders are Dan Houser, Terry Donavan, Jamie King, Sam Houser and Gary Foreman.

Most successful games: The most successful game for Rockstar is the whole Grand Theft Auto series.

Interesting fact about the institution: They made the money they out into the game before the pre-release date.

EA (Electronic Arts)
Background: It was founded in 1982 and it is located in California, United States.

Owner/founder: The electronics art founder is Trip Hawkins.

Most successful games: The most successful game for Electronics art is Mario.

Interesting fact about the institution:

Zynga
Background: It was founded in 2007 and it is located in California, United States.

Owner/founder: The Zynga founder is Mark Pincus, Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale and Steve Schoettler.

Most successful games: The most successful game for Zynga is FarmVille.

Interesting fact about the institution:

Nintendo
Background: It was founded in 1889 and is located in Kyoto, Japan.

Owner/founder: The founder of Nintendo is Fusajiro Yamauchi.

Most successful games:

Interesting fact about the institution:

Sony Computer Entertainment
Background: year formed and location

Owner/founder:

Most successful games:

Interesting fact about the institution:

Planetside 2

Planetside 2

What is Planetside 2?
PlanetSide 2 is a free-to-play massively multiplayer online first-person shooter published by Sony Online Entertainment.

What genre does the game belong to?
Free to play massively multi-player online first person shooter.

Planetside 2 developer/publisher:
Planetside 2's developers and publishers are Sony Online Entertainment.

When was it launched?

Released on November 20, 2012. 

How does the gameplay work?

PlanetSide 2 is a re-imagining of planetside, featuring the same world, factions and taking place at roughly the same time period. It features territory control in an open-world, large battles featuring up to 2000 players per continent on foot or in land/air vehicles. The territory system differs greatly from that of the original, being more free-form and based on a hexagonal territory control system. SOE has been taking into account balance issues from the first game.

What are the six different player classes in the game?

• The Infiltrator is a sniper class with special abilities of cloaking and hacking, and can use sniper rifles, scout rifles and submachine guns to deliver a devastating effect.
• The Light Assault class is a scout who uses carbines, submachine guns and shotguns. The Light Assault's special ability is Jump Jets, which allow them to fly through the air for a short period of time.
• The Combat Medic is a healing class. Their weapons include assault rifles, shotguns and submachine guns. The Combat Medic's special abilities allows them to heal and resurrect other players.
• The Engineer class has the special ability of repairing vehicles, turrets, and MAX Units. The engineer also has the ability to build anti-infantry and anti-vehicle turrets. The Engineer's weapons include carbines, shotguns submachine guns and battle rifles.
• The Heavy Assault class has light machine guns, submachine guns, shotguns, batte rifles, and also Rocket Launchers, which are effective at destroying enemy vehicles. They also have the special ability of shields to help them endure heavy fire.
• The MAX class has a mobile armored suit that allows them to take significant damage before dying. However, due to the suit they are also the slowest class. They have access to anti-infantry, anti-vehicle, and anti-air weapons. Max units cost resources to use

What is the story or narrative to the game?

A science fiction  set approximately 300 years after the discovery of Auraxis, although the chronology of the game universe starts a few years before. After the Earth has nearly come to ruin following a devastating war, the world's governments came to a consensus and united under one banner: the world-wide Terran Republic (TR).

How much does Planetside 2 cost to play?

What does a subscription offer to players?

What can the in-game currency be used to buy?

Why do some players dislike games in which users can buy additional weapons or health?

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic:

The Vanu Sovereignty:

The New Conglomerates:

Watch the recruitment videos again for Planetside 2:

The Terran Republic recruitment video

The Vanu Sovereignty recruitment video

The New Conglomerates recruitment video

Planetside 2: Target audience

Write a possible target audience demographic for Planetside 2 in general:

Gender/age/social class/education/employment/location etc.

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Explain why those psychographic groups would fit that particular faction.

Fifa 14 Case Study

Name of game: Fifa 14

Release date: 29th November 2013

Institutions behind the game (game studio/publisher): Electronic arts

Print

●Billboards at football matches

●Pitch side adverts        

●Transport        

●Print promotion in other games

●Flyers

●Cross promotions

Key conventions for print promotions…

-Central image

-Colour scheme

-Slogan

-Release date

Broadcast

●Tv adverts – Live football matches at half time.

●Tv adverts – Sky sports, ITV1, BTsport etc.

E-Media

● Twitter

● Facebook

●

game 7

Game 7
Co-op RPG game, based on classic American TV series ‘Alias Smith and Jones’. As those who remember the series will know, Smith and Jones are two outlaws who are trying for amnesty by staying on the right side of the law. A series of encounters encourage them to stray back into crime, but the two must work together to outwit the bad guys, stay alive and stay legal.

Name: Misconduct 
Who will play it: 38% female. 62% male. Aged 16-24.