Fifa 14 Case Study

Name of game: Fifa 14

Release date: 29th November 2013

Institutions behind the game (game studio/publisher): Electronic arts

Print

●Billboards at football matches

●Pitch side adverts        

●Transport        

●Print promotion in other games

●Flyers

●Cross promotions

Key conventions for print promotions…

-Central image

-Colour scheme

-Slogan

-Release date

Broadcast

●Tv adverts – Live football matches at half time.

●Tv adverts – Sky sports, ITV1, BTsport etc.

E-Media

● Twitter

● Facebook

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