Key concepts homework

Language- The language on the advert is very informative and helpful to consumers. It tells them when the game is being launched . They also give a specific time 'Spring 2013'. Also, there is a age requirement at the bottom left of the game warning the under aged people that it is not suitable for them.

Institution- The institution of the game is Rockstar. They manipulated this poster with the intentions of securing pre release sales. 

Audience- The audience that the game is aimed at is very clearly shown on the cover of the game. This game required a age rate of 18 because the language on the game is very strong and some scenes are inappropriate for under 18's.

Representation- The representation of this advert is very strong. The reason being is because the age limit is 18. The Rotweiler is represented in a very vicious and intimidating way. By showing his teeth this implies that the man is untouchable. The man looks very powerful as he has a bat in his hand. Also, his face looks very serious.