Fifa 14 Case Study

Print

1. Find a FIFA14 print advert and describe how it promotes the game.
   A print advert of Messi holding Keys for a vehicle and has a quotation that says 'start your journey'. This makes the audience think that Messi is a normal person and you are just like him so you should do what he is doing.
   
2. What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?
   This print advert has a slogan and a central image of Messi as a casual human being.
   
3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   "FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13.Awesome game play much…" "This is the best version so far, but also the less innovative. It feels like EA Sports is absolutely focused on next gen consoles, so there are few additions here. However, it is as fun as always, and the best football simulator this year for current consoles." "FIFA 14 is far from a revolutionary release, and it's arguably inferior to the much improved PES 2014 in terms of pure footballing gameplay. That said, FIFA 14 is the most complete virtual footballing experience available today. Whether in single or multiplayer, there's enough to keep fans busy well into the new football season and beyond." All of these reviews are positive 
   
4. Why are magazine reviews effective in promoting the game to FIFA14's target audience?
   This is effective in having a positive word of mouth around the world. If the reviews are positive then audiences will tell their friends and family that it is an amazing game. Therefore, they will get more purchases and recognition. 
   
5. In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?
   E-media is effective as you can reach out to thousands of people at one time. However, print is more effective in my opinion. This is because you can have a message to those who want to have a look at your print advert only.

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience?
   This attracts an audience because Messi is presented as a casual person who isnt admired. This is good because the audience will feel that they are exactly the same as Messi so they should play Fifa14.
   
2. Why is Lionel Messi driving the van?
   To emphasise that he is a casual person just like the audience watching.
   
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
   The TV advert for Fifa14 has a very srtong slogan. That is "We are Fifa14". This makes the audience feel that without them fifa is nothing. Also, there are many main stars such as Drake, Bale, Messi and Hernandez. This is a clever way of attracting audiences as these stars are favoured. 
   
4. Why is there a combination of famous footballers, celebrities and regular people in the advert?
   This is to attract all types of audiences. So those who don't really recognise Hernandez will recognise Drake and think because Drake is playing it as a casual normal person. The game of Fifa14 is for everyone.
   
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert?
   The Fifa14 trailer has a lot of game play that show the players doing extraordinary things. However, the tv advert has the superstars as casual people.
   
6. Why is the trailer effective in promoting the game?
   The trailer could amaze audiences as the game play is shown. The audience could find the game play great and unexpected so the game play is there to sell the game. The trailer presents the superstars doing amazing things, this makes the audience think that they can do this if they can buy the game.

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
   
   
2. How many 'likes' has the FIFA14 Facebook wall had?
   2.1 million likes
   
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
   Ask football relates questions to allow fans to interact.Promotes upcoming videogames from franchise with cross-promotion with music artists.
   Competition for football related products for fans as 'FAN REWARDS'
   Promotes YouTube E-Media advert
   Asks football relates questions to allow fans to interact 
   
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
   
   
5. What is the FIFA14 Twitter hashtag?
   #FIFA14
   
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
   
   
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.