Fifa 14 Case Study

Print

1. Find a FIFA14 print advert and describe how it promotes the game.
   A print advert of Messi holding Keys for a vehicle and has a quotation that says 'start your journey'. This makes the audience think that Messi is a normal person and you are just like him so you should do what he is doing.
   
2. What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour?
   This print advert has a slogan and a central image of Messi as a casual human being.
   
3. Find three reviews for FIFA14 that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.
   "FIFA 14 rocks!!!!! Its the best football game till date. Much more realistic features, improved gameplay than FIFA 13.Awesome game play much…" "This is the best version so far, but also the less innovative. It feels like EA Sports is absolutely focused on next gen consoles, so there are few additions here. However, it is as fun as always, and the best football simulator this year for current consoles." "FIFA 14 is far from a revolutionary release, and it's arguably inferior to the much improved PES 2014 in terms of pure footballing gameplay. That said, FIFA 14 is the most complete virtual footballing experience available today. Whether in single or multiplayer, there's enough to keep fans busy well into the new football season and beyond." All of these reviews are positive 
   
4. Why are magazine reviews effective in promoting the game to FIFA14's target audience?
   This is effective in having a positive word of mouth around the world. If the reviews are positive then audiences will tell their friends and family that it is an amazing game. Therefore, they will get more purchases and recognition. 
   
5. In your opinion, is print or e-media more effective in reaching the FIFA14 target audience?
   E-media is effective as you can reach out to thousands of people at one time. However, print is more effective in my opinion. This is because you can have a message to those who want to have a look at your print advert only.

Broadcast

1. Watch the FIFA14 TV advert on YouTube. How the does the advert attract an audience?
   This attracts an audience because Messi is presented as a casual person who isnt admired. This is good because the audience will feel that they are exactly the same as Messi so they should play Fifa14.
   
2. Why is Lionel Messi driving the van?
   To emphasise that he is a casual person just like the audience watching.
   
3. How does the TV advert feature the FIFA14 brand? Font? Slogan? Main star?
   The TV advert for Fifa14 has a very srtong slogan. That is "We are Fifa14". This makes the audience feel that without them fifa is nothing. Also, there are many main stars such as Drake, Bale, Messi and Hernandez. This is a clever way of attracting audiences as these stars are favoured. 
   
4. Why is there a combination of famous footballers, celebrities and regular people in the advert?
   This is to attract all types of audiences. So those who don't really recognise Hernandez will recognise Drake and think because Drake is playing it as a casual normal person. The game of Fifa14 is for everyone.
   
5. Watch the FIFA14 trailer on YouTube. How does it differ from the TV advert?
   The Fifa14 trailer has a lot of game play that show the players doing extraordinary things. However, the tv advert has the superstars as casual people.
   
6. Why is the trailer effective in promoting the game?
   The trailer could amaze audiences as the game play is shown. The audience could find the game play great and unexpected so the game play is there to sell the game. The trailer presents the superstars doing amazing things, this makes the audience think that they can do this if they can buy the game.

E-media

1. Visit the FIFA14 website. How does it attract and maintain the interest of a FIFA14 fan?
   
   
2. How many 'likes' has the FIFA14 Facebook wall had?
   2.1 million likes
   
3. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the FIFA14 target audience.
   Ask football relates questions to allow fans to interact.Promotes upcoming videogames from franchise with cross-promotion with music artists.
   Competition for football related products for fans as 'FAN REWARDS'
   Promotes YouTube E-Media advert
   Asks football relates questions to allow fans to interact 
   
4. Find three examples of celebrity/footballer promotion on the Facebook wall and write how they promote the FIFA14 brand.
   
   
5. What is the FIFA14 Twitter hashtag?
   #FIFA14
   
6. What is the FIFA14 Twitter account currently tweeting about? Find three recent tweets and explain why they would appeal to the FIFA14 target audience.
   
   
7. Can you find any examples of user-generated content on YouTube? This means YouTube videos of FIFA14 gameplay that players have created and uploaded themselves. Embed at least three videos on your blog.

Trailers

Trailer- https://www.youtube.com/watch?v=zfea3JXZoAk
             Star Trek

1) How many views did these trailers receive in total?    107,731

2) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

To create a buzz and excite the audience. Also to 

3) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Trailer-

1) How many views did these trailers receive in total?

2) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

3) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Trailer-

1) How many views did these trailers receive in total?

2) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

3) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Candy Crush

How much money is Candy Crush Saga estimated to make each day from its users?
Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users.
How does it make this money?
They buy add-ons, extra lives and access to higher levels.
How many people are estimated to have installed Candy Crush?
500 million people have installed Candy Crush.
Where do people play?
60% of UK gamers play to and from work and 28% play at work or during work hours.
When was the game released?
April 2012: Candy Crush released on Facebook
November 2012: Released for iOS devices
December 2012: Launches on Android devices
February 2013: Most popular game on Facebook
When did it reach 500 million downloads?
November 2013
Who is the typical Candy Crush gamer?
The typical Candy Crush Saga player is a woman aged 25-45.
What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
25% of players have spent money on Candy Crush
What percentage say they are addicted to the game?
30% say they are addicted to the game
What is your own experience of playing Candy Crush? Have you played it?

Rockstar games

Rockstar Games
Background: It was founded in 1998 and it is located in New York City.

Owner/founder: The Rockstar games founders are Dan Houser, Terry Donavan, Jamie King, Sam Houser and Gary Foreman.

Most successful games: The most successful game for Rockstar is the whole Grand Theft Auto series.

Interesting fact about the institution: They made the money they out into the game before the pre-release date.

EA (Electronic Arts)
Background: It was founded in 1982 and it is located in California, United States.

Owner/founder: The electronics art founder is Trip Hawkins.

Most successful games: The most successful game for Electronics art is Mario.

Interesting fact about the institution:

Zynga
Background: It was founded in 2007 and it is located in California, United States.

Owner/founder: The Zynga founder is Mark Pincus, Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale and Steve Schoettler.

Most successful games: The most successful game for Zynga is FarmVille.

Interesting fact about the institution:

Nintendo
Background: It was founded in 1889 and is located in Kyoto, Japan.

Owner/founder: The founder of Nintendo is Fusajiro Yamauchi.

Most successful games:

Interesting fact about the institution:

Sony Computer Entertainment
Background: year formed and location

Owner/founder:

Most successful games:

Interesting fact about the institution:

Planetside 2

Planetside 2

What is Planetside 2?
PlanetSide 2 is a free-to-play massively multiplayer online first-person shooter published by Sony Online Entertainment.

What genre does the game belong to?
Free to play massively multi-player online first person shooter.

Planetside 2 developer/publisher:
Planetside 2's developers and publishers are Sony Online Entertainment.

When was it launched?

Released on November 20, 2012. 

How does the gameplay work?

PlanetSide 2 is a re-imagining of planetside, featuring the same world, factions and taking place at roughly the same time period. It features territory control in an open-world, large battles featuring up to 2000 players per continent on foot or in land/air vehicles. The territory system differs greatly from that of the original, being more free-form and based on a hexagonal territory control system. SOE has been taking into account balance issues from the first game.

What are the six different player classes in the game?

• The Infiltrator is a sniper class with special abilities of cloaking and hacking, and can use sniper rifles, scout rifles and submachine guns to deliver a devastating effect.
• The Light Assault class is a scout who uses carbines, submachine guns and shotguns. The Light Assault's special ability is Jump Jets, which allow them to fly through the air for a short period of time.
• The Combat Medic is a healing class. Their weapons include assault rifles, shotguns and submachine guns. The Combat Medic's special abilities allows them to heal and resurrect other players.
• The Engineer class has the special ability of repairing vehicles, turrets, and MAX Units. The engineer also has the ability to build anti-infantry and anti-vehicle turrets. The Engineer's weapons include carbines, shotguns submachine guns and battle rifles.
• The Heavy Assault class has light machine guns, submachine guns, shotguns, batte rifles, and also Rocket Launchers, which are effective at destroying enemy vehicles. They also have the special ability of shields to help them endure heavy fire.
• The MAX class has a mobile armored suit that allows them to take significant damage before dying. However, due to the suit they are also the slowest class. They have access to anti-infantry, anti-vehicle, and anti-air weapons. Max units cost resources to use

What is the story or narrative to the game?

A science fiction  set approximately 300 years after the discovery of Auraxis, although the chronology of the game universe starts a few years before. After the Earth has nearly come to ruin following a devastating war, the world's governments came to a consensus and united under one banner: the world-wide Terran Republic (TR).

How much does Planetside 2 cost to play?

What does a subscription offer to players?

What can the in-game currency be used to buy?

Why do some players dislike games in which users can buy additional weapons or health?

The three factions

Summarise the three factions that players can join in the game:

The Terran Republic:

The Vanu Sovereignty:

The New Conglomerates:

Watch the recruitment videos again for Planetside 2:

The Terran Republic recruitment video

The Vanu Sovereignty recruitment video

The New Conglomerates recruitment video

Planetside 2: Target audience

Write a possible target audience demographic for Planetside 2 in general:

Gender/age/social class/education/employment/location etc.

Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:

The Terran Republic

The Vanu Sovereignty

The New Conglomerates

Explain why those psychographic groups would fit that particular faction.

Fifa 14 Case Study

Name of game: Fifa 14

Release date: 29th November 2013

Institutions behind the game (game studio/publisher): Electronic arts

Print

●Billboards at football matches

●Pitch side adverts        

●Transport        

●Print promotion in other games

●Flyers

●Cross promotions

Key conventions for print promotions…

-Central image

-Colour scheme

-Slogan

-Release date

Broadcast

●Tv adverts – Live football matches at half time.

●Tv adverts – Sky sports, ITV1, BTsport etc.

E-Media

● Twitter

● Facebook

●

game 7

Game 7
Co-op RPG game, based on classic American TV series ‘Alias Smith and Jones’. As those who remember the series will know, Smith and Jones are two outlaws who are trying for amnesty by staying on the right side of the law. A series of encounters encourage them to stray back into crime, but the two must work together to outwit the bad guys, stay alive and stay legal.

Name: Misconduct 
Who will play it: 38% female. 62% male. Aged 16-24.

Wii party case study

General research

1. When was Wii Party released on the Nintendo Wii?
   October 8th 2010

1. Which developer/institution created Wii Party?
   Nd cube
   Nintendo SPD

1. How many copies has the game sold since release?
   The game has sold 7.94 million copies worldwide as of March 2012

Broadcast

1. What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?
   
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
   
3. What is the typical setting for Wii Party TV adverts? Why is that setting used?
   
4. How might the setting appeal to families?
   
5. What celebrities do the adverts feature?
   
6. What do you notice about the celebrities' costume and make-up?
   
7. Why do you think those particular celebrities were chosen?
   
8. What do the celebrities suggest about the Wii Party target audience?
   
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
   
10. What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
    
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
    
12. Do you think the TV adverts were effective for promoting the Wii Party game?
    

Print

1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
3. Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?

E-media

1. Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
2. What do you notice about the people in the scrolling central image featured on the website?
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
4. What is the colour scheme for the website? What does this suggest about the target audience?
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
8. Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why

preparation for exam topic

 Call of duty black ops 2 magazine








Call of duty black ops 2 UK advert teaser

Call of duty black ops 2 web based

Fifa 13 magazine

Fifa 13 advert

Fifa 13 web based











Assassin creed 3 magazine

Film pitch

A teenage boy who is either heading towards a basketball court or a court of law. From the South side of London which is known to be the dangerous side of London is where he lives. He himself is in love with the sport basketball but the influences around him make it hard for him to keep on a straight path. The love and dedication he has for basketball completely outlines the love he has for crime and drugs. As a teenage boy he does not want to be marginalised by the ''cool'' boys that don't play basketball and commit crimes. What will he do?

Media

Genre: Urban teenage sports film.

Settings: South London.

Film name: The Court.

Storyline: A teenage boy from South London who has a passion for basketball. Very talented and dedicated when it comes to basketball. He is not achieving as good as he could in school due to lack of effort. Gradually, his laziness becomes worse and worse. After a while, all he really relies and dreams on about is getting a scholarship for a basketball university.

Logline: A teenage boy who is either heading towards a basketball court or a court of law.

Film Pitch:  The story of a teenage boy who has a passion for basketball. Unfortunately, he gets sucked into the wrong group. He himself doesn't personally enjoy being with this particular group but he doesn't want to be marginalised. A film with a similar film genre is ''White men cant jump''. The target audience is young people who have a dedication for basketball but are influenced into getting involved with the wrong people.

Final magazine cover

Current media magazine

Summer project

Grand Theft Auto 


Grand theft auto is a video game on PlayStation and X box. This game was created by game programmers David Jones, Mike Dailly and the game designer Zachary Clarke. It is primarily developed by Rockstar North in the United Kingdom and published by Rockstar games. The name 'Grand Theft Auto' a term referring to 'motor vehicle theft'. The series has won multiple awards and is named as one of the most universally.

The price of Grand Theft Auto is £35 when averaged. That is a very appealing and interesting price. The reason being is because not all the games are that cheap. From the reputation Grand Theft Auto have with all the amazing games they have sold in the past, this makes them trust worthy.

The release date for Grand Theft Auto is always in the summer when kids do not have school. Grand Theft Auto is launched midnight so this causes suspense and excitement for customers.

The reviews of the game from customers is always positive. The customers are always pleased with the quality of the game and how much they have purchased it for.

Grand Theft Auto was marketed by bill boards, bus stops, adverts, social networking sites and internet. The most successful way of marketing for Grand Theft Auto was the internet and social networking sites. I think this is because most of Grand Theft Auto's customers are mostly teenagers who are regularly on the internet so it was easy for them to inform the customers. Grand Theft Auto have been critically successful having sold 125 million as of December 2012.

Key concepts homework

Language- The language on the advert is very informative and helpful to consumers. It tells them when the game is being launched . They also give a specific time 'Spring 2013'. Also, there is a age requirement at the bottom left of the game warning the under aged people that it is not suitable for them.

Institution- The institution of the game is Rockstar. They manipulated this poster with the intentions of securing pre release sales. 

Audience- The audience that the game is aimed at is very clearly shown on the cover of the game. This game required a age rate of 18 because the language on the game is very strong and some scenes are inappropriate for under 18's.

Representation- The representation of this advert is very strong. The reason being is because the age limit is 18. The Rotweiler is represented in a very vicious and intimidating way. By showing his teeth this implies that the man is untouchable. The man looks very powerful as he has a bat in his hand. Also, his face looks very serious.