Wii party case study

General research

1. When was Wii Party released on the Nintendo Wii?
   October 8th 2010

1. Which developer/institution created Wii Party?
   Nd cube
   Nintendo SPD

1. How many copies has the game sold since release?
   The game has sold 7.94 million copies worldwide as of March 2012

Broadcast

1. What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?
   
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
   
3. What is the typical setting for Wii Party TV adverts? Why is that setting used?
   
4. How might the setting appeal to families?
   
5. What celebrities do the adverts feature?
   
6. What do you notice about the celebrities' costume and make-up?
   
7. Why do you think those particular celebrities were chosen?
   
8. What do the celebrities suggest about the Wii Party target audience?
   
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
   
10. What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
    
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
    
12. Do you think the TV adverts were effective for promoting the Wii Party game?
    

Print

1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
3. Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?

E-media

1. Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
2. What do you notice about the people in the scrolling central image featured on the website?
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
4. What is the colour scheme for the website? What does this suggest about the target audience?
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
8. Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why

preparation for exam topic

 Call of duty black ops 2 magazine








Call of duty black ops 2 UK advert teaser

Call of duty black ops 2 web based

Fifa 13 magazine

Fifa 13 advert

Fifa 13 web based











Assassin creed 3 magazine

Film pitch

A teenage boy who is either heading towards a basketball court or a court of law. From the South side of London which is known to be the dangerous side of London is where he lives. He himself is in love with the sport basketball but the influences around him make it hard for him to keep on a straight path. The love and dedication he has for basketball completely outlines the love he has for crime and drugs. As a teenage boy he does not want to be marginalised by the ''cool'' boys that don't play basketball and commit crimes. What will he do?

Media

Genre: Urban teenage sports film.

Settings: South London.

Film name: The Court.

Storyline: A teenage boy from South London who has a passion for basketball. Very talented and dedicated when it comes to basketball. He is not achieving as good as he could in school due to lack of effort. Gradually, his laziness becomes worse and worse. After a while, all he really relies and dreams on about is getting a scholarship for a basketball university.

Logline: A teenage boy who is either heading towards a basketball court or a court of law.

Film Pitch:  The story of a teenage boy who has a passion for basketball. Unfortunately, he gets sucked into the wrong group. He himself doesn't personally enjoy being with this particular group but he doesn't want to be marginalised. A film with a similar film genre is ''White men cant jump''. The target audience is young people who have a dedication for basketball but are influenced into getting involved with the wrong people.

Final magazine cover

Current media magazine

Summer project

Grand Theft Auto 


Grand theft auto is a video game on PlayStation and X box. This game was created by game programmers David Jones, Mike Dailly and the game designer Zachary Clarke. It is primarily developed by Rockstar North in the United Kingdom and published by Rockstar games. The name 'Grand Theft Auto' a term referring to 'motor vehicle theft'. The series has won multiple awards and is named as one of the most universally.

The price of Grand Theft Auto is £35 when averaged. That is a very appealing and interesting price. The reason being is because not all the games are that cheap. From the reputation Grand Theft Auto have with all the amazing games they have sold in the past, this makes them trust worthy.

The release date for Grand Theft Auto is always in the summer when kids do not have school. Grand Theft Auto is launched midnight so this causes suspense and excitement for customers.

The reviews of the game from customers is always positive. The customers are always pleased with the quality of the game and how much they have purchased it for.

Grand Theft Auto was marketed by bill boards, bus stops, adverts, social networking sites and internet. The most successful way of marketing for Grand Theft Auto was the internet and social networking sites. I think this is because most of Grand Theft Auto's customers are mostly teenagers who are regularly on the internet so it was easy for them to inform the customers. Grand Theft Auto have been critically successful having sold 125 million as of December 2012.